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Farlang Jewelry & Gem Photography Standards

General Introduction

FARLANG.com is a Luxury Guild. All work is expected to be represented professionally and with photography of the utmost quality.  Details for publication on FARLANG.com are listed below.  Here are some visual examples of the quality level required:

Photography Service and Post Processing

FARLANG.com has signed an exclusive agreement with John Parrish. The fine jewelry industry considers John one of the two best jewelry photographers (the other is Robert Weldon) currently active in the United States.
The costs for 1 product photo are $35.  Market rates for photos of that quality vary between $75 – $125. Costs also include post processing by the FARLANG team (proper post-processing takes 1-2 hours per photo by a highly skilled team).

Photos will be taken on standard white background.

Photography Standards for all Catalogs (View Exceptions Further Below)

1. Professional photography by experienced jewelry photographers only.

2. High resolution (minimum of 2000-3000 px on each side)

3. White backgrounds

4. If photoshopped and during post processing make sure your photos have or are:

a) A natural/original appearance of processed photo, i.e. one on white background.  Image looks like an original even when processed due to use of the original shadow/reflection. See an illustrative example below.

If your photo looks artificial and you still have the high resolution original, our post-processing team can fix this problem.

original - post processed on white

b) NO Artifacts: due to the increased use of high resolution photos online and the extensive use of cheap photoshop services,  we noticed many post processing images on the internet contain remnants of “artifacts” . These are often the consequence of poorly understanding photoshop and errors introduced by the person using it.

FARLANG does not accept any artifacts in the white backgrounds of your photos which are very visible on laptop screens, especially when tilted. An example of artifacts is shown in the photo below: all the “weird figures/lines” around the bracelet, across the photo.

Where necessary our post-processing team can fix this error.

c) Shadow improvements: sometimes the shadow of the original photo is used but it does not come out well. Sometimes an entirely “fake or artificial looking” shadow is added using photoshop.

A new, natural looking, shadow must be created before posting on FARLANG. Where necessary our post processing team can help. See an example below:

d) All smudges, thumbprints, stains removed:  even though your photographer will clean the loose gemstone or piece of jewelry carefully smudges can sometimes be overlooked.

If there is such an issue and you have the high-resolution original our post-processing team can fix the situation. See the fingerprint example below (within red boundaries in the photo on the left).

Exceptions

1. Custom projects/products

We understand custom projects need to be shipped out quickly and there is no time to send the jewelry piece or custom cut gem to a professional photographer first.

However this needs to be balanced with always having a professional presentation of your work, in particular in the luxury segment.

As a compromise we highly recommend setting up a photo-studio in your office or studio to create at least reasonably level photos. They are not accepted for the other catalogs but after some post-processing would be good enough for the custom jewelry and gem sections.

Sometimes we will be able to process a photo taken with a smartphone as well.

Acceptance of all photos is at FARLANG.com’s discretion.

2. Fashion catalog: one of a kind jewelry up to $500

We understand a professional photograph of $35 on a product that costs $100 or $200 is not in proportion. At the same time good photos sell the product. Bad photos not only don’t: they also make you — and with you all of FARLANG.com’s Guild — look unprofessional and thus work counterproductive to what you want to achieve.

As a compromise we highly recommend setting up a photo-studio in your office or studio to create at least reasonably level photos. They are not accepted for the other catalogs but after some post-processing would be good enough for the custom jewelry and gem sections.

Sometimes we will be able to process a photo taken with a smartphone as well.

Acceptance of all photos is at FARLANG.com’s discretion.

3. Loose gemstones

We understand a professional photograph of $35 on a product that costs $100 or $200 is not in proportion. At the same time good photos sell the product. Bad photos not only don’t: they also make you — and with you all of FARLANG.com’s Guild — look unprofessional and thus work counterproductive to what you want to achieve.

In any case photos need to be non blurry, well illuminated, not over/underexposed and on a white background.  View 2 photos below taken by an affordable, online seller of loose gemstones Multicolour such as on this page: http://www.multicolour.com/garnet/. (Photos courtesy Multicolour.com).

loose-gemstones-standards

As a compromise we highly recommend setting up a photo-studio in your office or studio to create at least reasonably level photos. They are not accepted for the other catalogs but after some post-processing would be good enough for the custom jewelry and gem sections.

Sometimes we will be able to process a photo taken with a smartphone as well.

Acceptance of all photos is at FARLANG.com’s discretion.